If you want to effect change in the world–without going bankrupt in the process–here are a few rules to follow.
This story first appeared on Women2.com
With 84 percent of millennials worldwide saying that they’d rather make a difference in the world than achieve career recognition, it’s no surprise that mission-oriented companies are on the rise. But starting a business is challenging enough; starting a purpose-driven business entails a separate set of goals, concerns and priorities that exist in addition to the imperative to turn a profit.
More than two years into our own experience launching an ethical fashion boutique, the most important piece of advice we can offer aspiring social entrepreneurs is this: Define your mission.
Define Your Mission
This may sound obvious–until you consider all of the various forms that “help” can take, and all of the different ways people think “good” can (or should!) be accomplished.
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